{"title":"Multivitamins","description":"\u003cp\u003eSupport your body from the inside out with Calm Era's Multivitamins collection — a carefully curated edit of premium daily supplements designed to fill nutritional gaps and support whole-body wellness. From once-daily capsules to liquid formulas and gummies, every product is selected for quality, bioavailability, and clean ingredients.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePremium, bioavailable formulations\u003c\/li\u003e\n\u003cli\u003eOptions for women, men, and general wellness\u003c\/li\u003e\n\u003cli\u003eVegan, non-GMO, and clean-label choices\u003c\/li\u003e\n\u003cli\u003eTrusted brands including Ritual, Pure Encapsulations, Thorne \u0026amp; more\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"ritual-essential-women-prenatal-multivitamin","title":"Ritual Essential Women Prenatal Multivitamin – Vegan, Non-GMO","description":"\u003ch2\u003ePrenatal Nutrition, Thoughtfully Designed\u003c\/h2\u003e\u003cp\u003eRitual Essential Prenatal Multivitamin is built on the belief that what you put into your body during pregnancy matters deeply — and that transparency should never be optional. Formulated with 9 key nutrients including methylated folate (not folic acid), Omega-3 DHA, choline, iron, and Vitamin D3, this prenatal is designed to fill the nutritional gaps that matter most during pregnancy and the postpartum period. Every ingredient is traceable to its source, and Ritual publishes exactly where each nutrient comes from — no hidden blends, no synthetic fillers.\u003c\/p\u003e\u003cp\u003eThe delayed-release capsule design means the nutrients are released in the small intestine rather than the stomach, which significantly reduces the nausea that many women experience with traditional prenatal vitamins. The minty-fresh tab inside each capsule makes the daily ritual genuinely pleasant — a small but meaningful detail for those navigating the sensitivities of early pregnancy. Ritual is third-party tested and certified, with a formulation backed by an independent Scientific Advisory Board.\u003c\/p\u003e\u003cp\u003eAt Calm Era, we believe that the prenatal period deserves the same level of care and intention as any other wellness practice. Ritual Essential Prenatal Multivitamin reflects our commitment to stocking supplements that are honest, effective, and designed with the whole person in mind. Whether you are planning, expecting, or in the postpartum window, this is a multivitamin you can trust completely.\u003c\/p\u003e","brand":"BritishVita | Premium UK Vitamins \u0026 Wellness Supplements","offers":[{"title":"Default Title","offer_id":58025340895564,"sku":"B0BFGZ8NS2","price":90.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/9900\/2956\/files\/ritual-essential-women-prenatal-multivitamin-front-label_jpg.jpg?v=1783547908"},{"product_id":"gruns-adult-sugar-free-super-greens-gummies-28-packets","title":"Grüns Adult Sugar-Free Super Greens Gummies – Multivitamin with 60+ Ingredients, 28 Daily Packets","description":"\u003ch2\u003e60+ Ingredients. Zero Sugar. One Daily Gummy.\u003c\/h2\u003e\u003cp\u003eGrüns Adult Super Greens Gummies redefine what a greens supplement can be. Each daily packet contains a gummy packed with over 60 whole food ingredients — including leafy greens, adaptogens, probiotics, digestive enzymes, and antioxidant-rich superfoods — all without a single gram of added sugar. For those who struggle with the taste or texture of traditional greens powders, Grüns offers a genuinely enjoyable alternative that delivers comprehensive nutritional support in a format you will actually look forward to.\u003c\/p\u003e\u003cp\u003eThe 28-packet format is designed for convenience and consistency — each individually wrapped daily dose is perfect for travel, desk drawers, or gym bags. The formula supports energy metabolism, immune resilience, gut health, and antioxidant protection, drawing on a broad spectrum of plant-based nutrients that most diets simply cannot provide in adequate quantities. Grüns is non-GMO, gluten-free, and free from artificial colours and preservatives.\u003c\/p\u003e\u003cp\u003eCalm Era curates supplements that make healthy habits easier to sustain, and Grüns is a perfect expression of that philosophy. Whether you are looking to bridge nutritional gaps, support your energy levels, or simply add more plant diversity to your daily routine, these super greens gummies are a smart, satisfying way to do it. One packet a day is all it takes to feel the difference.\u003c\/p\u003e","brand":"BritishVita | Premium UK Vitamins \u0026 Wellness Supplements","offers":[{"title":"Default Title","offer_id":58025340993868,"sku":"B0D44CQ9T4","price":84.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/9900\/2956\/files\/gruns-sugar-free-super-greens-gummies-spirulina-chlorella-28-pack-01_jpg.jpg?v=1783547906"},{"product_id":"pure-encapsulations-one-multivitamin-120-capsules","title":"Pure Encapsulations O.N.E. Multivitamin – Once Daily Multivitamin with Metafolin, CoQ10, and Lutein | 120 Capsules","description":"\u003ch2\u003eOnce Daily. Uncompromising Quality.\u003c\/h2\u003e\u003cp\u003ePure Encapsulations O.N.E. Multivitamin is a once-daily formula built for those who refuse to compromise on what goes into their body. Formulated with Metafolin® (the active, methylated form of folate), CoQ10 for mitochondrial energy support, and Lutein for eye health, this multivitamin goes well beyond the standard nutrient checklist. Every ingredient is selected for its bioavailability and clinical relevance — not simply to meet a label claim. The result is a comprehensive daily supplement that genuinely supports energy metabolism, immune function, antioxidant defence, and long-term cellular health.\u003c\/p\u003e\u003cp\u003ePure Encapsulations is one of the most trusted names in professional-grade supplementation, known for its hypoallergenic formulations that are free from wheat, gluten, egg, peanuts, magnesium stearate, hydrogenated fats, artificial sweeteners, and unnecessary excipients. The 120-capsule supply provides a four-month course at one capsule per day — ideal for those who want to establish a consistent, long-term nutritional foundation without frequent reordering.\u003c\/p\u003e\u003cp\u003eAt Calm Era, we stock Pure Encapsulations because it represents the standard we hold all supplements to: clean, transparent, and clinically informed. O.N.E. Multivitamin is particularly well-suited to those with sensitivities, those seeking a practitioner-quality formula, or anyone who simply wants the confidence of knowing their daily multivitamin is doing exactly what it promises. One capsule, once a day — that is all it takes.\u003c\/p\u003e","brand":"BritishVita | Premium UK Vitamins \u0026 Wellness Supplements","offers":[{"title":"Default Title","offer_id":58025341026636,"sku":"B01BGZVXC6","price":177.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/9900\/2956\/files\/pure-encapsulations-one-multivitamin-120-capsules-bottle_jpg.jpg?v=1783547908"},{"product_id":"maryruth-organics-liquid-multivitamin-lustriva-hair-growth-women","title":"MaryRuth Organics Liquid Multivitamin + Lustriva Hair Growth for Women","description":"\u003ch2\u003eLiquid Nutrition Meets Hair Vitality\u003c\/h2\u003e\u003cp\u003eMaryRuth Organics Liquid Multivitamin + Lustriva Hair Growth is a dual-purpose daily supplement designed for women who want comprehensive nutritional support alongside targeted hair health benefits. The liquid format offers superior absorption compared to capsules or tablets, delivering a broad spectrum of vitamins and minerals — including B vitamins, Vitamin C, D3, and zinc — in a form the body can utilise immediately. Lustriva®, the clinically studied hair growth ingredient, is blended into the formula to support thicker, fuller hair from within, addressing the root causes of thinning rather than masking them.\u003c\/p\u003e\u003cp\u003eMaryRuth Organics is known for its commitment to clean, accessible supplementation — this formula is vegan, sugar-free, non-GMO, and free from the common allergens and synthetic additives that compromise so many liquid vitamins. The pleasant taste makes it easy to take straight or mixed into a morning smoothie, removing the barrier of compliance that often derails supplement routines. Each bottle provides a full month’s supply at the recommended daily serving.\u003c\/p\u003e\u003cp\u003eAt Calm Era, we recognise that hair health is deeply connected to overall nutritional status — and that the most effective approach addresses both simultaneously. MaryRuth Organics Liquid Multivitamin + Lustriva is a thoughtful, well-formulated solution for women navigating hair thinning, postpartum changes, or simply seeking to maintain their hair’s natural vitality. A daily ritual that nourishes from the inside out.\u003c\/p\u003e","brand":"BritishVita | Premium UK Vitamins \u0026 Wellness Supplements","offers":[{"title":"Default Title","offer_id":58025341059404,"sku":"B0DQLVWK6L","price":61.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/9900\/2956\/files\/maryruth-liquid-multivitamin-hair-growth-peach-mango-30oz_jpg.jpg?v=1783547907"},{"product_id":"ritual-essential-prenatal-multivitamin-30-days","title":"Ritual Essential for Women Prenatal Multivitamin – Vegan, Non-GMO, Citrus, 30 Days","description":"\u003ch2\u003eTransparent Prenatal Nutrition for Every Stage\u003c\/h2\u003e\u003cp\u003eRitual Essential for Women Prenatal Multivitamin is a 30-day supply of one of the most thoughtfully formulated prenatal supplements available. Built on Ritual’s signature traceable ingredient philosophy, every nutrient in this formula is disclosed with full source transparency — you know exactly what you are taking and where it comes from. Key nutrients include methylated folate (not folic acid), Omega-3 DHA sourced from microalgae, choline for foetal brain development, iron, iodine, and Vitamin D3 — a comprehensive lineup targeting the nutritional demands of pregnancy and the postpartum period.\u003c\/p\u003e\u003cp\u003eThe delayed-release capsule design is specifically engineered to reduce nausea by releasing nutrients in the small intestine rather than the stomach — a meaningful distinction for those navigating the sensitivities of early pregnancy. The formula is vegan, non-GMO, gluten-free, and free from synthetic fillers and colourings. A fresh citrus scent tab inside each capsule makes the daily ritual genuinely pleasant. Ritual’s formulation is reviewed by an independent Scientific Advisory Board, ensuring the science behind every ingredient is current and credible.\u003c\/p\u003e\u003cp\u003eAt Calm Era, we believe that the prenatal period deserves supplements held to the highest standard of transparency and efficacy. Ritual Essential Prenatal Multivitamin delivers exactly that — a clean, complete, and honest formula for women who want to nourish themselves and their growing baby with confidence. The 30-day supply is perfect for those beginning their prenatal supplement journey or maintaining a monthly replenishment routine.\u003c\/p\u003e","brand":"BritishVita | Premium UK Vitamins \u0026 Wellness Supplements","offers":[{"title":"Default Title","offer_id":58025341387084,"sku":"B09W363MVD","price":46.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/9900\/2956\/files\/ritual-prenatal-essential-women-bottle-01_jpg.jpg?v=1783547916"},{"product_id":"force-factor-hair-growth-accelerator-multivitamin-90-capsules","title":"Force Factor Hair Growth Accelerator Multivitamin | Lustriva, Biotin \u0026 Vitamins A–E | 90 Capsules","description":"\u003ch2\u003eA Complete Multivitamin Built for Hair Health\u003c\/h2\u003e\u003cp\u003eForce Factor Hair Growth Accelerator Multivitamin is a dual-purpose supplement that combines comprehensive daily nutrition with targeted hair growth support in a single 90-capsule formula. At its core is Lustriva® — a clinically studied ingredient shown to support hair growth and thickness — paired with a full spectrum of essential vitamins including A, C, D, E, and the complete B-complex. This is not simply a hair supplement with a few added vitamins; it is a genuinely complete multivitamin that happens to be optimised for hair vitality, making it an efficient choice for those who want to consolidate their supplement routine.\u003c\/p\u003e\u003cp\u003eBiotin is included at a meaningful dose alongside Zinc, both well-established in the research literature for their roles in keratin production and hair follicle health. The 90-capsule supply provides a three-month course — the minimum duration typically recommended to observe meaningful changes in hair thickness and growth rate. The capsules are easy to swallow, free from artificial colours, and manufactured to rigorous quality standards with third-party testing for purity and potency.\u003c\/p\u003e\u003cp\u003eAt Calm Era, we appreciate supplements that do more than one thing well — and Force Factor Hair Growth Accelerator Multivitamin is a strong example of intelligent formulation. Whether you are addressing hair thinning, supporting postpartum hair recovery, or simply investing in your hair’s long-term health, this multivitamin offers a streamlined, effective approach that fits naturally into any daily wellness routine.\u003c\/p\u003e","brand":"BritishVita | Premium UK Vitamins \u0026 Wellness Supplements","offers":[{"title":"Default Title","offer_id":58025341452620,"sku":"B0DGQX1FS7","price":47.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/9900\/2956\/files\/force-factor-hair-growth-accelerator-bottle_jpg.jpg?v=1783547917"},{"product_id":"pure-encapsulations-one-multivitamin-60-capsules","title":"Pure Encapsulations O.N.E. Multivitamin | Once Daily with Lutein, CoQ10 \u0026 Metafolin | 60 Capsules","description":"\u003ch2\u003ePractitioner-Quality Nutrition, Once Daily\u003c\/h2\u003e\u003cp\u003ePure Encapsulations O.N.E. 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The 60-capsule pack provides a full two-month course at one capsule per day, making it ideal for those trialling the formula or maintaining a bi-monthly ordering rhythm.\u003c\/p\u003e\u003cp\u003eAt Calm Era, Pure Encapsulations represents the standard we hold all multivitamins to — transparent, hypoallergenic, and clinically informed. O.N.E. Multivitamin is particularly well-suited to those who have outgrown high-street supplements and are ready to invest in a formula that genuinely delivers. One capsule, once a day — a small commitment with a meaningful return on your long-term health.\u003c\/p\u003e","brand":"BritishVita | Premium UK Vitamins \u0026 Wellness Supplements","offers":[{"title":"Default Title","offer_id":58025341550924,"sku":"B00CBYG1L0","price":95.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/9900\/2956\/files\/pure-encapsulations-one-multivitamin-bottle-60caps-01_jpg.jpg?v=1783547920"},{"product_id":"gruns-adults-super-greens-multivitamin-gummies-28-packs","title":"Grüns Adults Super Greens Multivitamin Gummies | 60+ Nutrients \u0026 6g Fibre | 28 Daily Packs","description":"\u003ch2\u003e60+ Nutrients, 6g Fibre, Zero Sugar\u003c\/h2\u003e\u003cp\u003eGrüns Adults Super Greens Multivitamin Gummies are a category-defining supplement that combines the nutritional breadth of a greens powder with the convenience and enjoyment of a daily gummy. Each individually wrapped daily pack delivers over 60 nutrients — including leafy greens, adaptogens, probiotics, digestive enzymes, and antioxidant-rich superfoods — alongside 6g of dietary fibre, all without a single gram of added sugar. For those who find traditional greens powders unpalatable or impractical, Grüns offers a genuinely superior alternative.\u003c\/p\u003e\u003cp\u003eThe 28-pack format is designed for a full month of daily use, with each portion individually wrapped for freshness and portability. The formula supports energy metabolism, immune resilience, gut health, and antioxidant protection — drawing on a diverse spectrum of plant-based nutrients that most modern diets simply cannot provide in adequate quantities. Grüns is non-GMO, gluten-free, vegan, and free from artificial colours and preservatives, making it suitable for a wide range of dietary preferences and lifestyles.\u003c\/p\u003e\u003cp\u003eAt Calm Era, we stock Grüns because it solves a real problem elegantly — making comprehensive plant-based nutrition accessible, enjoyable, and easy to sustain. Whether you are looking to bridge nutritional gaps, support your digestive health, or simply add more plant diversity to your daily routine, these super greens multivitamin gummies are one of the most complete and convenient ways to do it. One pack a day, every day — that is all it takes.\u003c\/p\u003e","brand":"BritishVita | Premium UK Vitamins \u0026 Wellness Supplements","offers":[{"title":"Default Title","offer_id":58025341714764,"sku":"B0CNQDYFH6","price":59.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/9900\/2956\/files\/gruns-adults-super-greens-gummies-1_jpg.jpg?v=1783547919"},{"product_id":"vegan-a-z-multivitamin-mineral-complex-360-capsules","title":"Vegan A-Z Multivitamin \u0026 Mineral Complex | 26 Nutrients | 360 Capsules | 6-Month Supply","description":"\u003ch2\u003eComplete Vegan Nutrition from A to Z\u003c\/h2\u003e\u003cp\u003eVegan A-Z Multivitamin \u0026amp; Mineral Complex delivers a comprehensive spectrum of 26 essential vitamins and minerals in a fully plant-based capsule, designed to provide complete daily nutritional coverage for those following a vegan or plant-based lifestyle. Vegan diets, while rich in many nutrients, can leave specific gaps — most notably Vitamin B12, Vitamin D3, Iron, Zinc, Iodine, and Omega-3 fatty acids — and this A-Z formula is specifically designed to address those vulnerabilities alongside a full complement of supporting micronutrients. At 360 capsules, this pack provides a generous six-month supply at the recommended daily dose.\u003c\/p\u003e\u003cp\u003eEvery ingredient is sourced from vegan-friendly origins, with no animal-derived excipients, gelatine capsules, or hidden non-vegan additives. The formula is produced to rigorous quality standards with third-party testing for purity and potency, and is free from artificial colours, sweeteners, and unnecessary fillers. The capsule format ensures consistent, precise dosing and easy daily integration — two capsules a day is all it takes to cover your complete micronutrient baseline.\u003c\/p\u003e\u003cp\u003eAt Calm Era, we believe that a plant-based lifestyle should never mean nutritional compromise — and this Vegan A-Z Multivitamin is formulated with exactly that principle in mind. Whether you are a committed vegan, a flexitarian looking to fill nutritional gaps, or simply someone who wants the most comprehensive daily multivitamin available in a clean, plant-based format, this six-month supply is a smart, thorough, and excellent-value foundation for your long-term health.\u003c\/p\u003e","brand":"NUTRABYTES","offers":[{"title":"Default Title","offer_id":58025353707852,"sku":"5060898550006NB0001","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/9900\/2956\/files\/B08W3N28GT.MAIN3D.png?v=1783548205"},{"product_id":"vigor-essential-multivitamin-refill-pouch","title":"Vigor Essential (multivitamin) Refill Pouch","description":"\u003ch2\u003eAll 13 Essential Vitamins, Refill Format\u003c\/h2\u003e\u003cp\u003eVigor Essential Refill Pouch delivers all 13 of the essential vitamins your body needs, plus choline and inositol for brain function and hormone regulation. A convenient, eco-friendly refill for those already using the Vigor Essential Starter Pack — simply refill your biophotonic violet glass bottle and continue your daily routine without interruption.\u003c\/p\u003e\u003cp\u003eHighly absorbable capsule format. Supports energy, hormones, brain function, immunity, skin, hair, and recovery. 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All 13 essential vitamins your body needs, plus choline and inositol for brain function and hormone regulation — presented in our special biophotonic violet glass bottle, designed to maintain the potency of the ingredients.\u003c\/p\u003e\u003ch3\u003eWhat’s Included\u003c\/h3\u003e\u003cp\u003eBiophotonic violet glass bottle — protects the integrity and potency of your vitamins. 31-day supply of Vigor Essential daily multivitamin capsules. All 13 essential vitamins plus choline and inositol. Includes Vitamin C, which contributes to normal collagen formation for the normal function of skin. Highly absorbable capsule format. 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The formula uses highly bioavailable forms — including glycinate mineral chelates and methylated B vitamins — to support effective absorption. It is designed to provide foundational nutritional support for heart, brain, immune, bone, and skin health as part of a balanced daily routine.\u003c\/p\u003e\u003cp\u003eThe formula is gluten-free, dairy-free, and soy-free, and is produced without unnecessary fillers or artificial ingredients. Thorne is a brand with a long-standing reputation in the clinical and sports nutrition space, and Basic Nutrients 2\/Day is third-party tested for label accuracy, purity, and safety — making it a reliable choice for those who prioritise supplement quality and transparency.\u003c\/p\u003e\u003cp\u003eEach bottle contains 60 capsules, providing a 30-day supply at the recommended two-capsule daily dose. 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The fermented formula is designed to support immune health, bone and joint integrity, cellular energy production, sleep quality, and cognitive function. Vegan, keto-friendly, and gluten-free. 60 capsules per bottle — a two-month supply at one capsule per day.\u003c\/p\u003e\u003cp\u003eThe fermentation process is used to enhance the bioavailability of key nutrients, making them easier for the body to absorb and utilise. Ancient Nutrition is known for its commitment to whole-food-based, traditionally inspired formulations that combine modern nutritional science with time-tested ingredients.\u003c\/p\u003e\u003cp\u003eTake one capsule daily with food. Store in a cool, dry place. Keep out of reach of children. If you are pregnant, nursing, or taking medication, consult a healthcare professional before use.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eFermented formula for enhanced bioavailability. Vitamins A, C, D, E, K, zinc \u0026amp; magnesium. 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