{"title":"Multivitamins","description":"\u003ch2\u003eComplete Nutrition, Every Day\u003c\/h2\u003e\u003cp\u003eA high-quality multivitamin is the foundation of any well-rounded wellness routine. Calm Era's Multivitamins collection is a carefully curated edit of premium daily supplements designed to fill nutritional gaps and support whole-body wellness — from energy and immunity to bone health, hormonal balance, and cognitive function.\u003c\/p\u003e\u003cp\u003eFrom once-daily capsules and liquid formulas to gummies and powders, every product is selected for its bioavailability, ingredient quality, and clean-label credentials. Whether you're looking for a women's formula, a men's blend, a 50+ option, or a general daily supplement, you'll find the right fit here — from trusted brands including Ritual, Pure Encapsulations, Thorne, New Chapter, and more.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOnce-daily capsules, liquids, gummies, and powder formats\u003c\/li\u003e\n\u003cli\u003eTargeted formulas for women, men, 50+, and general wellness\u003c\/li\u003e\n\u003cli\u003eVegan, non-GMO, and clean-label options throughout\u003c\/li\u003e\n\u003cli\u003eHigh-bioavailability nutrients including methylated B vitamins\u003c\/li\u003e\n\u003cli\u003eIron-free and iron-containing options available\u003c\/li\u003e\n\u003cli\u003eTrusted brands with third-party testing and transparent sourcing\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"gruns-adult-sugar-free-super-greens-gummies-28-packets","title":"Grüns Adult Sugar-Free Super Greens Gummies – Multivitamin with 60+ Ingredients, 28 Daily Packets","description":"\u003ch2\u003e60+ Ingredients. Zero Sugar. One Daily Gummy.\u003c\/h2\u003e\u003cp\u003eGrüns Adult Super Greens Gummies redefine what a greens supplement can be. Each daily packet contains a gummy packed with over 60 whole food ingredients — including leafy greens, adaptogens, probiotics, digestive enzymes, and antioxidant-rich superfoods — all without a single gram of added sugar. For those who struggle with the taste or texture of traditional greens powders, Grüns offers a genuinely enjoyable alternative that delivers comprehensive nutritional support in a format you will actually look forward to.\u003c\/p\u003e\u003cp\u003eThe 28-packet format is designed for convenience and consistency — each individually wrapped daily dose is perfect for travel, desk drawers, or gym bags. The formula supports energy metabolism, immune resilience, gut health, and antioxidant protection, drawing on a broad spectrum of plant-based nutrients that most diets simply cannot provide in adequate quantities. Grüns is non-GMO, gluten-free, and free from artificial colours and preservatives.\u003c\/p\u003e\u003cp\u003eCalm Era curates supplements that make healthy habits easier to sustain, and Grüns is a perfect expression of that philosophy. Whether you are looking to bridge nutritional gaps, support your energy levels, or simply add more plant diversity to your daily routine, these super greens gummies are a smart, satisfying way to do it. One packet a day is all it takes to feel the difference.\u003c\/p\u003e","brand":"BritishVita | Premium UK Vitamins \u0026 Wellness Supplements","offers":[{"title":"Default Title","offer_id":58025340993868,"sku":"B0D44CQ9T4","price":84.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/9900\/2956\/files\/gruns-sugar-free-super-greens-gummies-spirulina-chlorella-28-pack-01_jpg.jpg?v=1783547906"},{"product_id":"pure-encapsulations-one-multivitamin-120-capsules","title":"Pure Encapsulations O.N.E. Multivitamin – Once Daily Multivitamin with Metafolin, CoQ10, and Lutein | 120 Capsules","description":"\u003ch2\u003eOnce Daily. Uncompromising Quality.\u003c\/h2\u003e\u003cp\u003ePure Encapsulations O.N.E. Multivitamin is a once-daily formula built for those who refuse to compromise on what goes into their body. Formulated with Metafolin® (the active, methylated form of folate), CoQ10 for mitochondrial energy support, and Lutein for eye health, this multivitamin goes well beyond the standard nutrient checklist. Every ingredient is selected for its bioavailability and clinical relevance — not simply to meet a label claim. The result is a comprehensive daily supplement that genuinely supports energy metabolism, immune function, antioxidant defence, and long-term cellular health.\u003c\/p\u003e\u003cp\u003ePure Encapsulations is one of the most trusted names in professional-grade supplementation, known for its hypoallergenic formulations that are free from wheat, gluten, egg, peanuts, magnesium stearate, hydrogenated fats, artificial sweeteners, and unnecessary excipients. The 120-capsule supply provides a four-month course at one capsule per day — ideal for those who want to establish a consistent, long-term nutritional foundation without frequent reordering.\u003c\/p\u003e\u003cp\u003eAt Calm Era, we stock Pure Encapsulations because it represents the standard we hold all supplements to: clean, transparent, and clinically informed. O.N.E. Multivitamin is particularly well-suited to those with sensitivities, those seeking a practitioner-quality formula, or anyone who simply wants the confidence of knowing their daily multivitamin is doing exactly what it promises. One capsule, once a day — that is all it takes.\u003c\/p\u003e","brand":"BritishVita | Premium UK Vitamins \u0026 Wellness Supplements","offers":[{"title":"Default Title","offer_id":58025341026636,"sku":"B01BGZVXC6","price":177.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/9900\/2956\/files\/pure-encapsulations-one-multivitamin-120-capsules-bottle_jpg.jpg?v=1783547908"},{"product_id":"maryruth-organics-liquid-multivitamin-lustriva-hair-growth-women","title":"MaryRuth Organics Liquid Multivitamin + Lustriva Hair Growth for Women","description":"\u003ch2\u003eLiquid Nutrition Meets Hair Vitality\u003c\/h2\u003e\u003cp\u003eMaryRuth Organics Liquid Multivitamin + Lustriva Hair Growth is a dual-purpose daily supplement designed for women who want comprehensive nutritional support alongside targeted hair health benefits. The liquid format offers superior absorption compared to capsules or tablets, delivering a broad spectrum of vitamins and minerals — including B vitamins, Vitamin C, D3, and zinc — in a form the body can utilise immediately. Lustriva®, the clinically studied hair growth ingredient, is blended into the formula to support thicker, fuller hair from within, addressing the root causes of thinning rather than masking them.\u003c\/p\u003e\u003cp\u003eMaryRuth Organics is known for its commitment to clean, accessible supplementation — this formula is vegan, sugar-free, non-GMO, and free from the common allergens and synthetic additives that compromise so many liquid vitamins. The pleasant taste makes it easy to take straight or mixed into a morning smoothie, removing the barrier of compliance that often derails supplement routines. Each bottle provides a full month’s supply at the recommended daily serving.\u003c\/p\u003e\u003cp\u003eAt Calm Era, we recognise that hair health is deeply connected to overall nutritional status — and that the most effective approach addresses both simultaneously. MaryRuth Organics Liquid Multivitamin + Lustriva is a thoughtful, well-formulated solution for women navigating hair thinning, postpartum changes, or simply seeking to maintain their hair’s natural vitality. A daily ritual that nourishes from the inside out.\u003c\/p\u003e","brand":"BritishVita | Premium UK Vitamins \u0026 Wellness Supplements","offers":[{"title":"Default Title","offer_id":58025341059404,"sku":"B0DQLVWK6L","price":61.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/9900\/2956\/files\/maryruth-liquid-multivitamin-hair-growth-peach-mango-30oz_jpg.jpg?v=1783547907"},{"product_id":"force-factor-hair-growth-accelerator-multivitamin-90-capsules","title":"Force Factor Hair Growth Accelerator Multivitamin | Lustriva, Biotin \u0026 Vitamins A–E | 90 Capsules","description":"\u003ch2\u003eA Complete Multivitamin Built for Hair Health\u003c\/h2\u003e\u003cp\u003eForce Factor Hair Growth Accelerator Multivitamin is a dual-purpose supplement that combines comprehensive daily nutrition with targeted hair growth support in a single 90-capsule formula. At its core is Lustriva® — a clinically studied ingredient shown to support hair growth and thickness — paired with a full spectrum of essential vitamins including A, C, D, E, and the complete B-complex. This is not simply a hair supplement with a few added vitamins; it is a genuinely complete multivitamin that happens to be optimised for hair vitality, making it an efficient choice for those who want to consolidate their supplement routine.\u003c\/p\u003e\u003cp\u003eBiotin is included at a meaningful dose alongside Zinc, both well-established in the research literature for their roles in keratin production and hair follicle health. The 90-capsule supply provides a three-month course — the minimum duration typically recommended to observe meaningful changes in hair thickness and growth rate. The capsules are easy to swallow, free from artificial colours, and manufactured to rigorous quality standards with third-party testing for purity and potency.\u003c\/p\u003e\u003cp\u003eAt Calm Era, we appreciate supplements that do more than one thing well — and Force Factor Hair Growth Accelerator Multivitamin is a strong example of intelligent formulation. Whether you are addressing hair thinning, supporting postpartum hair recovery, or simply investing in your hair’s long-term health, this multivitamin offers a streamlined, effective approach that fits naturally into any daily wellness routine.\u003c\/p\u003e","brand":"BritishVita | Premium UK Vitamins \u0026 Wellness Supplements","offers":[{"title":"Default Title","offer_id":58025341452620,"sku":"B0DGQX1FS7","price":47.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/9900\/2956\/files\/force-factor-hair-growth-accelerator-bottle_jpg.jpg?v=1783547917"},{"product_id":"pure-encapsulations-one-multivitamin-60-capsules","title":"Pure Encapsulations O.N.E. Multivitamin | Once Daily with Lutein, CoQ10 \u0026 Metafolin | 60 Capsules","description":"\u003ch2\u003ePractitioner-Quality Nutrition, Once Daily\u003c\/h2\u003e\u003cp\u003ePure Encapsulations O.N.E. 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The 60-capsule pack provides a full two-month course at one capsule per day, making it ideal for those trialling the formula or maintaining a bi-monthly ordering rhythm.\u003c\/p\u003e\u003cp\u003eAt Calm Era, Pure Encapsulations represents the standard we hold all multivitamins to — transparent, hypoallergenic, and clinically informed. O.N.E. Multivitamin is particularly well-suited to those who have outgrown high-street supplements and are ready to invest in a formula that genuinely delivers. One capsule, once a day — a small commitment with a meaningful return on your long-term health.\u003c\/p\u003e","brand":"BritishVita | Premium UK Vitamins \u0026 Wellness Supplements","offers":[{"title":"Default Title","offer_id":58025341550924,"sku":"B00CBYG1L0","price":95.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/9900\/2956\/files\/pure-encapsulations-one-multivitamin-bottle-60caps-01_jpg.jpg?v=1783547920"},{"product_id":"gruns-adults-super-greens-multivitamin-gummies-28-packs","title":"Grüns Adults Super Greens Multivitamin Gummies | 60+ Nutrients \u0026 6g Fibre | 28 Daily Packs","description":"\u003ch2\u003e60+ Nutrients, 6g Fibre, Zero Sugar\u003c\/h2\u003e\u003cp\u003eGrüns Adults Super Greens Multivitamin Gummies are a category-defining supplement that combines the nutritional breadth of a greens powder with the convenience and enjoyment of a daily gummy. Each individually wrapped daily pack delivers over 60 nutrients — including leafy greens, adaptogens, probiotics, digestive enzymes, and antioxidant-rich superfoods — alongside 6g of dietary fibre, all without a single gram of added sugar. For those who find traditional greens powders unpalatable or impractical, Grüns offers a genuinely superior alternative.\u003c\/p\u003e\u003cp\u003eThe 28-pack format is designed for a full month of daily use, with each portion individually wrapped for freshness and portability. The formula supports energy metabolism, immune resilience, gut health, and antioxidant protection — drawing on a diverse spectrum of plant-based nutrients that most modern diets simply cannot provide in adequate quantities. Grüns is non-GMO, gluten-free, vegan, and free from artificial colours and preservatives, making it suitable for a wide range of dietary preferences and lifestyles.\u003c\/p\u003e\u003cp\u003eAt Calm Era, we stock Grüns because it solves a real problem elegantly — making comprehensive plant-based nutrition accessible, enjoyable, and easy to sustain. Whether you are looking to bridge nutritional gaps, support your digestive health, or simply add more plant diversity to your daily routine, these super greens multivitamin gummies are one of the most complete and convenient ways to do it. 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Vegan diets, while rich in many nutrients, can leave specific gaps — most notably Vitamin B12, Vitamin D3, Iron, Zinc, Iodine, and Omega-3 fatty acids — and this A-Z formula is specifically designed to address those vulnerabilities alongside a full complement of supporting micronutrients. At 360 capsules, this pack provides a generous six-month supply at the recommended daily dose.\u003c\/p\u003e\u003cp\u003eEvery ingredient is sourced from vegan-friendly origins, with no animal-derived excipients, gelatine capsules, or hidden non-vegan additives. The formula is produced to rigorous quality standards with third-party testing for purity and potency, and is free from artificial colours, sweeteners, and unnecessary fillers. The capsule format ensures consistent, precise dosing and easy daily integration — two capsules a day is all it takes to cover your complete micronutrient baseline.\u003c\/p\u003e\u003cp\u003eAt Calm Era, we believe that a plant-based lifestyle should never mean nutritional compromise — and this Vegan A-Z Multivitamin is formulated with exactly that principle in mind. Whether you are a committed vegan, a flexitarian looking to fill nutritional gaps, or simply someone who wants the most comprehensive daily multivitamin available in a clean, plant-based format, this six-month supply is a smart, thorough, and excellent-value foundation for your long-term health.\u003c\/p\u003e","brand":"NUTRABYTES","offers":[{"title":"Default Title","offer_id":58025353707852,"sku":"5060898550006NB0001","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/9900\/2956\/files\/B08W3N28GT.MAIN3D.png?v=1783548205"},{"product_id":"essential-woman-collagen","title":"Essential Woman + Collagen","description":"\u003ch2\u003eComplete Women’s Nutrition with Collagen\u003c\/h2\u003e\u003cp\u003eEssential Woman + Collagen is a thoughtfully formulated supplement designed to address the specific nutritional needs of women, combining a comprehensive multivitamin and mineral complex with the added benefit of hydrolysed collagen peptides. Women have distinct requirements at every life stage — from supporting hormonal balance and bone density to maintaining skin elasticity, hair strength, and sustained energy — and this formula is built to meet those needs in a single, convenient daily supplement. The inclusion of collagen elevates it beyond a standard multivitamin, adding targeted structural support for the skin, joints, and connective tissue.\u003c\/p\u003e\u003cp\u003eThe multivitamin complex provides a broad spectrum of essential vitamins and minerals including Iron, Folate, Vitamin D3, B12, and Zinc — nutrients that are commonly deficient in women and play critical roles in energy metabolism, immune function, reproductive health, and cognitive clarity. The hydrolysed collagen peptides are selected for their bioavailability, ensuring the amino acids reach the tissues where collagen synthesis and repair occur. Together, the formula delivers comprehensive nutritional support that addresses both the functional and aesthetic dimensions of women’s health.\u003c\/p\u003e\u003cp\u003eAt Calm Era, we believe that women’s wellness deserves supplements that are as intelligent and complete as the lives they support. Essential Woman + Collagen is a streamlined, effective solution for those who want to consolidate their supplement routine without compromising on nutritional breadth or quality. 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A convenient, eco-friendly refill for those already using the Vigor Essential Starter Pack — simply refill your biophotonic violet glass bottle and continue your daily routine without interruption.\u003c\/p\u003e\u003cp\u003eHighly absorbable capsule format. Supports energy, hormones, brain function, immunity, skin, hair, and recovery. 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All 13 essential vitamins your body needs, plus choline and inositol for brain function and hormone regulation — presented in our special biophotonic violet glass bottle, designed to maintain the potency of the ingredients.\u003c\/p\u003e\u003ch3\u003eWhat’s Included\u003c\/h3\u003e\u003cp\u003eBiophotonic violet glass bottle — protects the integrity and potency of your vitamins. 31-day supply of Vigor Essential daily multivitamin capsules. All 13 essential vitamins plus choline and inositol. Includes Vitamin C, which contributes to normal collagen formation for the normal function of skin. Highly absorbable capsule format. 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The formula combines over 85 nutrients — including vitamins C, B-complex, and D, essential minerals, amino acids, antioxidants, digestive enzymes, and carnitine — into a single serving. AstraGin and Spectra are included to support absorption and cellular energy, reflecting a considered approach to nutrient bioavailability.\u003c\/p\u003e\u003cp\u003eThe powder format offers flexibility for those who prefer to mix their supplements into shakes, smoothies, or water rather than taking multiple capsules. Animal Pak is produced in a GMP-certified facility in the USA and is third-party tested for quality and safety. The formula has been a staple in the sports nutrition category for decades, trusted by athletes and active individuals seeking a broad-spectrum daily foundation.\u003c\/p\u003e\u003cp\u003eEach tub contains 60 scoops, providing a two-month supply at one scoop per day. 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The formula uses highly bioavailable forms — including glycinate mineral chelates and methylated B vitamins — to support effective absorption. It is designed to provide foundational nutritional support for heart, brain, immune, bone, and skin health as part of a balanced daily routine.\u003c\/p\u003e\u003cp\u003eThe formula is gluten-free, dairy-free, and soy-free, and is produced without unnecessary fillers or artificial ingredients. Thorne is a brand with a long-standing reputation in the clinical and sports nutrition space, and Basic Nutrients 2\/Day is third-party tested for label accuracy, purity, and safety — making it a reliable choice for those who prioritise supplement quality and transparency.\u003c\/p\u003e\u003cp\u003eEach bottle contains 60 capsules, providing a 30-day supply at the recommended two-capsule daily dose. 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